I've spent 20 years inside fashion, accessories, and retail operations. Most brands still manage repairs through Google Sheets and WhatsApp. The luxury houses? Their tools are 1980s software that takes a minute to load a single ticket. I don't know a single brand — luxury or indie — with a repair app that actually works. So I built one.
And the cheapest to ignore. So most brands ignore it.
A shared Google Sheet. A WhatsApp group. An inbox with "FW: repair?" subject lines. That's not a system — that's a memory game.
They sent the bag back four weeks ago. They've heard nothing. They write again. Your team scrambles to find the status. Trust dies in the silence.
Customer service knows their version. The workshop knows theirs. Finance knows theirs. None of them agree.
How many repairs last quarter? Average turnaround? Most common issue? You'd need three people, two spreadsheets, and an afternoon to find out.
I've worked with fashion, accessories, and retail brands for 20 years. Bag makers. Clothing labels. Footwear. Leather goods. Independent labels with a real repair workflow. Including some you'd recognize. None of them — not the indie labels and not the luxury houses with €10M tech budgets — have a working repair app.
What they have are workshop tools dressed up. Built around the technician's screen, not the customer's experience. The customer is treated as a ticket number. The workshop staff are treated as users. Everyone else is treated as an afterthought.
Beachdog's repair management app inverts that. The customer experience comes first. The workshop fits around it. That's the only reason it works.
Customer-facing repair request page on your domain. Status updates without nagging. Three repair paths so they're never stuck with the wrong solution. Photo upload, automated response, real-time status.
Your team sees what they need: triage queue, workshop assignment, customer history, photo timeline, automated alerts when something's overdue. Five clicks to update a customer. Two clicks to triage a new request.
Because customers don't fit one workflow. They fit four.
Customer fixes it themselves. We send instructions, replacement parts if needed, and a check-in message. Best for: missing screws, loose threads, minor fixes.
Customer takes it to a cobbler near them. You cover the cost up to a limit. We process the receipt. Best for: customers far from your studio, light leather work.
Customer ships to your studio (or partner workshop). You handle everything. We track the journey both ways. Best for: complex repairs, hardware replacement, restoration.
You pick up from the customer, repair, and return. Premium experience for premium customers. Best for: VIP customers, luxury items, white-glove service.
No subscriptions. No per-user fees. No surprise renewals. You get the full source code on final payment.
30-minute scoping call. Written quote in 48 hours. Built in 2 weeks. €3,500 one-time.