Custom Apps Built Around You

Your workflows,
automated.
Done fast

Custom POS, repair management app, and operational apps — built around your workflow.

We build fully custom apps around the way your business actually works — not the other way around. We adopt your workflows, eliminate the manual work, and deliver fast. So you can get back to spending time like a beachdog.

Fashion · Retail · E-Commerce
Repair Management App
Custom repair management app for fashion brands. Built around the customer experience — not the workshop. Customer-facing portal, admin dashboard, photo timeline, automated alerts.
Customer PortalWorkflowStatus Updates
Learn more about Repair Management App →
Fashion · Retail · E-Commerce
International Returns Management App
Branded returns portal on your own domain, with the EU withdrawal flow (§356a BGB) built to spec alongside it. Two-stage withdrawal, audit log, multi-carrier labels. From 19 June 2026, shops selling to German consumers need a withdrawal button.
Returns Portal§356a WithdrawalAudit Log
Learn more about Returns →
F&B Business
Point of Sale System
Full POS replacing paper orders and a cash drawer. Orders, tables, and daily revenue reporting in one clean screen.
POSRevenue TrackingTable Management
Learn more about POS →
Custom Build
Something Else
Inventory tool, internal dashboard, recipe & cost manager, bespoke ops tooling. If you can describe the workflow, we can build it around how your business actually runs.
CustomInternal ToolsYour Workflow
Get a quote →
2 weeks
Average delivery time
Cheaper than hiring a dev agency
100%
Custom — built around your workflow

Simple process.
Real results

No lengthy discovery phases. No confusing specs. We talk, we understand your operation, we build.

01
Tell us your pain
One message is enough. Describe what's slowing you down — spreadsheets, manual tracking, lost data. We listen and ask the right questions.
02
We scope and quote
Within 48 hours you get a clear breakdown — what we'll build, how long it takes, what it costs. No surprises, no fluff.
03
We build it fast
You get a working first version quickly. Then we test it together, gather your feedback, and fine-tune until it fits your workflow perfectly.
04
You get your time back
Once refined and running smoothly, the manual work disappears. Your team uses a tool built exactly for how they work — nothing more, nothing less.

Built by someone who ran the operations first

Most developers build a generic solution and ask you to adapt. We do the opposite — we study how your business runs, adopt your workflows, and build something that fits like it was always there. Because it was built for you.

Our background spans retail, e-commerce, customer service and hospitality — industries where operations are everything and the margin for error is zero. That experience shapes every app we build. And while we know these worlds deeply, we're not limited to them. If you run a dive shop, a repair service, or something we've never seen before — bring it. The process is the same: understand the problem first, build second.

Operations-first thinking

20+ years running and managing business operations. We know where the bottlenecks live before you finish describing them.

Speed that makes sense

Apps in days or weeks. Not a 6-month project with a 3-month delay and a spec document nobody reads.

Price that doesn't hurt

Roughly a third of what a traditional agency charges. No account managers, no overhead — just the work.

Fit that actually works

Every app solves a real operational problem. Not a technical spec — the actual thing that's costing you time and money.

What our clients say

★★★★★

"This is saving us hours and hours of work every month. The accounting tab, the staff management, and the built-in transaction tracker have completely changed how we run our business."

Point of Sale System
★★★★★

"Having all our recipes, ingredients and costs in one place has made a real difference. We can see exactly what each dish costs, keep everything up to date, and share it with the kitchen team instantly."

Custom-Made App
★★★★★

"The repair management app has made our day-to-day operations so much easier. Before this, jobs were constantly getting lost or sent to the wrong workshop. Now everything is in one place — we get alerts when a repair is taking too long, and we can see all costs and invoices at a glance. The best part is that we can manage it ourselves and update the settings whenever we need to."

Repair Management App

Pay once.
Own it forever.

No subscriptions. No per-terminal fees. No vendor lock-in. You get the source code and run it on your own hosting. Add features as you need them.

Fashion · Retail
Repair Management App
For fashion brands offering repair. Built around the customer experience — not the workshop. Customer portal, admin dashboard, four workflow paths.
from €3,500
one-time · 2 weeks delivery
  • Custom-built around your specific repair workflows
  • Customer-facing portal on your domain
  • Admin dashboard for your team
  • Status tracking, photo upload, automated alerts
  • Multi-workflow (DIY, Local, Mail-in, Brand-managed)
  • Email notifications, dashboards, reports
  • Full source code — yours to keep, modify, host anywhere
Learn more about Repair Management App →
Fashion · Retail
International Returns Management App
Branded returns portal on your domain, with the EU withdrawal flow (§356a BGB) built to spec. Returns + statutory withdrawal, kept separate as the law intends.
from €4,000
one-time · 2 weeks delivery
  • Branded returns portal on your own domain
  • Two-stage §356a withdrawal flow + audit log
  • Timestamped receipts, generous photo upload
  • Multi-carrier labels (DHL, GLS, DPD, Hermes)
  • German-first with English toggle
  • Full source code — yours to keep, modify, host anywhere
Learn more about Returns →
For restaurants
POS System
Full restaurant POS — orders, tables, splits, kitchen tickets, reports, accounting. Built for the way your kitchen actually runs.
from €4,500
one-time · 2–3 weeks delivery
  • Tables, splits, merges, reservations
  • Kitchen + bar ticket printing
  • Recipes, ingredients, supplier costs
  • Daily reports, monthly bills, petty cash
  • EU VAT compliant · English & German
Learn more about POS →
Custom build
Something Else
Inventory tool, recipe costing, internal dashboard, bespoke ops tooling. If you can describe the workflow, we can build it.
from €5,000
one-time · 2–4 weeks delivery
  • Scoped together upfront — no surprises
  • Built around your exact workflow
  • Full source code, you own it
  • 2-week satisfaction guarantee
  • Quote in 48 hours
Get a quote →
Optional add-ons
Build the system you actually need

Modular pricing. Pay for what you use. No bundled features you'll never touch.

Shopify integration (orders, customers, warranty)+€500
Carrier tracking (DHL, FedEx, Post CH, UPS)+€400
German fiscalization (TSE via fiskaly)+€700
Payment terminal integration (Stripe Terminal, similar)+€600
Historical data migration from spreadsheetsfrom €600
Additional language (translation + UI)+€350
Ongoing support & changes€60/hr
i Some integrations require third-party services with their own monthly fees (e.g. fiskaly TSE ~€10/mo, backend hosting ~€5/mo). We'll always tell you upfront — no hidden costs.
One-time payment No monthly fees You own the code 2-week guarantee

Over 3 years,
it's not close.

SaaS POS rents you the software forever. Agencies rebuild from scratch every time. We sell you the code, once, at a price that respects your business.

Beachdog Monthly SaaS apps Traditional software agency
Cost
Upfront €4,500 once €350–1,500 hardware or setup €25,000–80,000
Monthly fee €0 €45–339/month per user or terminal €0 (high upfront)
3-year total (excl. card processing) ~€4,500 €2,000–14,000 €25,000–80,000+
Ownership
You own the source code ✓ Yes ✗ No Sometimes
Vendor lock-in None 12–36 month contracts Project-dependent
Custom-fit to your workflow ✓ Built for you Configurable templates ✓ Yes
Speed
Time to launch 2–3 weeks Same day to 2 weeks 3–12 months
Compliance
EU VAT ✓ Built-in ✓ Built-in Depends
German TSE / fiscalization +€700 (via fiskaly) Included monthly Custom build
3-year totals based on a single-location restaurant. Card processing fees apply equally to all options.

2-Week Satisfaction Guarantee

Every app we build is scoped together with you upfront — no surprises. If what we deliver doesn't match what we agreed, we fix it immediately. If we can't get it right, you get your money back. No awkward conversations. No fine print.

✓ Built to your exact workflow ✓ Fix or refund within 2 weeks ✓ Transparent scope upfront

Things people ask
before getting in touch.

How long does it actually take to build a custom app?
Most builds ship in 2–3 weeks from kickoff to delivery. A repair management app is usually 2 weeks, a full restaurant POS is 2–3 weeks, and bigger custom builds run 3–4 weeks. We tell you upfront — and we hit our deadlines because we're honest about scope from day one.
Why is it so much cheaper than a traditional dev agency?
No middlemen. No account managers. No 6-month discovery phases. We work directly with you, scope the build in a 30-minute call, and code it. The €25,000–80,000 agency price tag covers a lot of overhead — we just don't have it.
Do I really own the code?
Yes. Unless we agree otherwise upfront, you get full source code on final payment — you can use it, modify it, host it anywhere, or hand it to another developer. No vendor lock-in, no licensing fees, no surprises. See our terms of service for the exact wording.
What happens if something breaks after delivery?
For the first 2 weeks after delivery, any bugs or scope mismatches are fixed free under our satisfaction guarantee. After that, we're available at €60/hour for changes and support. You can also book a monthly retainer for predictable costs.
Do I need to host the app myself?
For most builds, yes — but it's easier than it sounds. Single-page apps run free on Netlify or your own server. We help you set it up at delivery. For multi-location builds, you'll need a small online server (€5–25/month, paid directly to the provider, never to us).
Can you build something that doesn't fit your current categories?
Yes. POS and repair management app are just the most-requested examples — we've built recipe managers, returns systems, internal dashboards, inventory tools. If you can describe the workflow in 15 minutes, we can scope and quote it within 48 hours.
What about EU VAT, German fiscalization, GDPR?
Built-in or available as add-ons. Our POS handles EU VAT out of the box. Germany's TSE fiscalization is a €700 add-on (we integrate with fiskaly, a certified provider). GDPR-compliant data handling is part of how we build — no exceptions.
What if I'm not sure exactly what I need yet?
That's normal — and it's the point of the free 15-minute call. We'd rather spend 15 minutes understanding your problem than send you a generic quote. After the call, you get a written scope within 48 hours. If it doesn't fit, no pressure to move forward.

Tired of doing it manually?

Tell us what's slowing your business down. We'll tell you if we can fix it — and how fast.

Get in Touch Free consultation · Quote within 48 hours · 2-week guarantee

Let's talk about your business

Tell us what's slowing you down. We'll tell you if we can fix it — and how fast. Usually back within 24 hours.

Free workflow review
Quote within 48 hours
2-week satisfaction guarantee

Prefer to talk it through?

Book a 15-min workflow review →

A quick call to walk us through your workflow — no prep needed

Need more than 15 minutes or prefer to talk it through? Just send us a message — we'll find a time that works for you.

+62 813 3352 3452 · Usually back within a few hours